Last
month, we have been discussed how the transformation of cell phones has reduce
or wiping out in-room phone revenue for hotels.
In the same area of industry, airline travel agent also having the same
difficulties in continuing the business.
Before the networking functioning amazingly and become the trends for
customer to booking their own travel, travels agents become the most place
customer to look for in identify kind of travelling they want. At the same
time, travel agent also offering hotel reservation, rental car service and
another package of travelling to be promote. However, the increasing in using
technology by customer has almost caused them closing their business. They gain less revenue nowadays because
customer chooses their own travelling package and booking directly through the
website.
Below is a few questions we should ask our self in identify how this technology giving impact to travel agent:
1)
When
you last flew, did you use a travel agent or go directly to the Web to book
your Ticket?
For
me, the last time I flew was during vacation with my parent and sisters to
Kuching, Sarawak. We only using Airlines
Web to book our tickets and go directly to hotel website to choose and make our
room reservation by our self. It very simple, save time and cost where paid for
what we expect to get served. We also can check the availability all the
reservation with our date of traveling. From there, we can manage and enjoy
our holiday without thinking of paying extra fee for service.
2)
What
is your preferred travel site for traveling? What features of it do you like
best?
When
booking our ticket via online, I ‘m using Airasia Travel Airline websites. This
website is friendly user, where we can do our transaction easily without much
trouble. How about yourself, I believe have
one in mind.
3)
Why
are airlines fully supportive of moving reservation systems to the web and
allowing consumers to make reservation for free?
There
is no cost include in making reservation service because everything is done by
customer itself without assist by airline staff. Airlines also want to standardize the amount of
customer should paid, beside that they also want customer to feel being part of
airlines with giving better service to customer.
Overall, the study showed that there are many young Malaysians who prefer to book online instead of going through the more traditional channels of travel agent, ticket counter, and so on for these reason:
- They want hassle-free travel booking: prefer to do online booking for flights and accommodation as it is convenient, easy and time saving
- They want more information: the internet provides various types of information and is their primary source, while travel agent is the last source to which they would refer
- They want a young, energetic and adventurous experience: travel more with friends and their spouse/partner, and are keen to get involved in activities like sports, adventure and beach related activities
- They would rather spend less on accommodation: choice of accommodation is budget to mid-range hotel which offers a good price range and is close to leisure activities.
No comments:
Post a Comment