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Sunday, 16 February 2014

Outrageous Industry Transformation: Death of Travel A Travel Agent



first we open the airasia website at www airasia com after it at top ...


Last month, we have been discussed how the transformation of cell phones has reduce or wiping out in-room phone revenue for hotels.  In the same area of industry, airline travel agent also having the same difficulties in continuing the business.  Before the networking functioning amazingly and become the trends for customer to booking their own travel, travels agents become the most place customer to look for in identify kind of travelling they want. At the same time, travel agent also offering hotel reservation, rental car service and another package of travelling to be promote. However, the increasing in using technology by customer has almost caused them closing their business.  They gain less revenue nowadays because customer chooses their own travelling package and booking directly through the website.  

 Below is a few questions we should ask our self in identify how this technology giving impact to travel agent:

1)      When you last flew, did you use a travel agent or go directly to the Web to book your Ticket?
For me, the last time I flew was during vacation with my parent and sisters to Kuching, Sarawak.  We only using Airlines Web to book our tickets and go directly to hotel website to choose and make our room reservation by our self. It very simple, save time and cost where paid for what we expect to get served. We also can check the availability all the reservation with our date of traveling. From there, we can manage and enjoy our holiday without thinking of paying extra fee for service.
2)      What is your preferred travel site for traveling? What features of it do you like best?
When booking our ticket via online, I ‘m using Airasia Travel Airline websites. This website is friendly user, where we can do our transaction easily without much trouble.  How about yourself, I believe have one in mind.
3)      Why are airlines fully supportive of moving reservation systems to the web and allowing consumers to make reservation for free?
There is no cost include in making reservation service because everything is done by customer itself without assist by airline staff.  Airlines also want to standardize the amount of customer should paid, beside that they also want customer to feel being part of airlines with giving better service to customer.

Overall, the study showed that there are many young Malaysians who prefer to book online instead of going through the more traditional channels of travel agent, ticket counter, and so on for these reason:
  •   They want hassle-free travel booking: prefer to do online booking for flights and accommodation as it is convenient, easy and time saving
  • They want more information: the internet provides various types of information and is their primary source, while travel agent is the last source to which they would refer 
  •   They want a young, energetic and adventurous experience: travel more with friends and their spouse/partner, and are keen to get involved in activities like sports, adventure and beach related activities 
  •  They would rather spend less on accommodation: choice of accommodation is budget to mid-range hotel which offers a good price range and is close to leisure activities.

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