Coca-Coal is Everything: SCM,CRM,ERP, Social Media, You Name It

Date:11/2/2014
Case Study: source from Textbook Management Information Systems for the Information Age (9th Edition)
Writer: Stephen Haag and Maeve Cummings
Page: 59 

Coca-Cola had operating for almost 125 years in 50 countries and producing not only 100 or 500 beverages but an amazing 2800 different beverages. as one of most well-known brand ever, multitude of IT systems are constantly churning in the background to keep it running ahead from of the competition. coke has create something calls common Innovation Framework, a web-based system that combines project management capabilities with business intelligent. what actually Business Intelligent?  Business Intelligent is collective information which will gives you ability to make effective and important  on strategic business decisions(pg 66, textbook).
With applying this system, anyone from operating units around the world can search ,find and apply concept, strategies, developments success and marketing approaches as same as elsewhere in organization. it also create standardizing with their supplier and franchises. with social media, Coke could engage with their customer. My Coke Rewards is one of example Coke to communicate and rewarding their customer loyalty.


https://drive.google.com/file/d/0B2kdMOArgVSWTEdLR0phelB1RG8/edit?usp=sharing